A top adviser to Australia's Labor party in its successful 2022 campaign has played a key role in crafting Sir Keir Starmer's messaging in the UK general election, a sign of the ties between the two centre-left parties.
David Nelson had helped the UK Labour party develop videos, analyse data and draw up responses to Prime Minister Rishi Sunak's Conservatives, according to people briefed on the matter.
He flew to Britain last month and had been working closely with Morgan McSweeney, Labour's director of campaigns and an adviser to Starmer, and national campaign co-ordinator Pat McFadden, the people said.
